The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.
The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. The programme also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.
The in-campus module is held at the very beginning of the Programme & is mandatory to attend. The six day module provides participants an orientation towards case based learning, foundation to analytical thinking and orients them to the learning culture of IIMK apart from discussions on contemporary issues in management practice and trends in the industry and business. Participants have to make own arrangements for their travel and stay.
The IL component forms the core of specialization programmes. Instructors from IIMK, facilitate learning through two-way audio/video synchronous telecommunication mode from the Studio based at IIMK Campus. Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.
This Programme is currently offered through the technology platform of Times Professional Learning. The technology allows the Instructor to use power point presentations, video, audio, white boards and translators to effectively communicate ideas and interact with the participants. Participants can attend the classes from designated class room centers available in major cities in India.
The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of marketing. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.
Candidates will be selected by Interview process which will be conducted by IIMK at Virtual Learning Centers of Times TSW.
Application Fees: INR 2000
Total Fees (excluding application fees): INR 2,20,000 + Taxes as applicable
Application Last Date: October 15, 2017
Interview Date(s): 26th Oct to 12th Nov 2017
Selection Date: November 30, 2017
Last Date for Registration: December 31, 2017
Course Commences From: January 15, 2018
Course will commence with six days of campus classes at IIMK during from 15th to 20th January 2018.