Executive PG Certificate in Marketing Management (EPGCMM) from IIM Kozhikode

Institute: IIM Kozhikode | Category: Sales and Marketing | Mode of Study: Virtual Learning Center | Service Provider: Times TSW

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Course Overview

The Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function of marketing. In today’s globalized and highly competitive environment, marketing competencies often determines survival and success of any organization and senior managers must have access to the frameworks and tools of contemporary marketing. This programme attempts to deliver the state of the art knowledge both strategic and tactical to the participants. Delivered through technology enabled interactive learning platform, the programme offers a range of foundation, advanced and integrative courses in the area of marketing for executives aiming to build competencies in Marketing Management.

Course Duration

1 year

Course Objectives

The primary objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to provide an exposure to the classical and contemporary marketing decision frameworks. The focus of the programme is on equipping the participants to use these frameworks to analyze and conceptualize marketing decision situations and develop approaches for effective and creative interventions. The programme also envisages having a discussion oriented pedagogy to facilitate peer to peer learning sharing insights of the participants from various sectors.

Certification Type

Participants of the EPGCMM, on successful completion of the one year long programme, would be awarded the title ‘Executive Post Graduate Certificate in Marketing Management ‘ by Indian Institute of Management Kozhikode

Alumni Status

Yes

Class Schedule

  • Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.

How you are taught? (Teaching Methodology)

In-Campus Component

The in-campus module is held at the very beginning of the Programme & is mandatory to attend. The six day module provides participants an orientation towards case based learning, foundation to analytical thinking and orients them to the learning culture of IIMK apart from discussions on contemporary issues in management practice and trends in the industry and business. Participants have to make own arrangements for their travel and stay.

Interactive Learning (IL) Component

The IL component forms the core of specialization programmes. Instructors from IIMK, facilitate learning through two-way audio/video synchronous telecommunication mode from the Studio based at IIMK Campus. Classes are scheduled on two days a week for three hours each in the year. However IIMK retains the right to change/modify or introduce a different schedule if any arising exigencies so require.

This Programme is currently offered through the technology platform of Times Professional Learning. The technology allows the Instructor to use power point presentations, video, audio, white boards and translators to effectively communicate ideas and interact with the participants. Participants can attend the classes from designated class room centers available in major cities in India.

Eligibility Requirements

  • A Bachelor’s Degree or its equivalent in any discipline with minimum 50% aggregate mark or equivalent CGPA.
  • 3 Years of managerial/ entrepreneurial/ professional experience after successful completion of graduation as on start date of the programme.

Selection Method

Interview

Course Content

The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of marketing. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

  • Marketing Management
  • Marketing Research
  • Consumer Behaviour
  • Business to Business Marketing
  • Retail Marketing
  • Marketing Communications Management
  • Sales & Distribution Management
  • Service Marketing
  • Internet Marketing
  • Customer Relationship Marketing
  • Product & Brand Management
  • Strategic Marketing

Eligibility Requirements

A Bachelor’s Degree or its equivalent in any discipline with minimum 50% aggregate mark or equivalent CGPA.
3 Years of managerial/ entrepreneurial/ professional experience after successful completion of graduation as on start date of the programme.

Selection Method

Interview

Selection Process

Candidates will be selected by Interview process which will be conducted by IIMK at Virtual Learning Centers of Times TSW.

Fees Details

Application Fees: INR 2000

Total Fees (excluding application fees): INR 2,20,000 + Taxes as applicable

Installment Schedule

Payable in three installments. Installment schedule will be shared later

Important Dates

Application Last Date: October 15, 2017

Interview Date(s): 26th Oct to 12th Nov 2017

Selection Date: November 30, 2017

Last Date for Registration: December 31, 2017

Course Commences From: January 15, 2018

Other Notes: 

Course will commence with six days of campus classes at IIMK during from 15th to 20th January 2018.

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