Executive Program in Sales and Marketing (EPSM) from IIM Calcutta

Institute: IIM Calcutta | Category: Sales and Marketing | Mode of Study: Virtual Learning Center | Service Provider: Hughes Global Education

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Course Overview

The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

Course Duration

1 Year

Course Objectives

The program will help the participant to:

  • Understand & identify the challenges in today’s market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

Certification Type

Executive Certification in Sales and Marketing from IIM Calcutta. IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.

Alumni Status

Yes

Course Benefits

  • Recognized Certification from the foremost B School in the country
  • Learning from the best faculty in India and Industry Experts
  • Case studies and simulations
  • Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification
  • Library Access
  • LDP alumni membership of IIMC present globally – which has its own sets of advantages for identity, brand value, and marketability of the participants

Who should attend?

Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.

Class Schedule

  • Thursdays 6:45 PM – 9:45 PM
  • Sundays 3:30 PM – 6:30 PM

How you are taught? (Teaching Methodology)

Classes with be held at the virtual learning centers which are presently in almost all leading cities of India.

Eligibility Requirements

  • Applicants should be working professionals/self-employed.
  • Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

Selection Method

Selection will be based on entrance test.

Course Content

Level 1: General Management for Marketing

  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals

Level 2: Specialized Modules in Marketing

  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behaviour
  • Module 7: Sales & Distribution Management
  • Module 8: Product and Brand Management
  • Module 9: Services Marketing
  • Module 10: Marketing Strategy
  • Module 11: Integrated Marketing Communications
  • Module 12: B2B Marketing
  • Module 13: International Marketing

Eligibility Requirements

Applicants should be working professionals/self-employed.
Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

Selection Method

Selection will be based on entrance test.

Selection Process

Applications with Credentials & Corporate Nominations followed by an Entrance Test for which the cut off scores will be specified by IIMC.

Fees Details

Application Fees: INR 2000/-

Registration Fees: INR 4,250/- + GST

Campus Fees: INR 42,000/- + GST

Total Fees (excluding application fees): INR 2,16,250/- + GST

Installment Schedule

Installment -1 INR 93,250 + GST (includes registration fees of INR 4,250) - at registration
Installment -2 INR 60,000 + GST on 15-July-2018
Installment -3 INR 45,000 + GST on 15-October-2018
Installment 4: INR 18,000 + GST on 25-December-2018

Fee Notes

Program fees are payable online or through DD drawn in favour of “Hughes Global Education India Ltd.”.

Campus fees will be payable by the student directly to “Indian Institute of Management Calcutta”.

Campus fees will be communicated at the time of Induction.

Fee once paid is neither refundable nor transferable towards any other student/program/batch.

GST will be charged at prevailing rates (currently @18%).

Important Dates

Application Last Date: March 15, 2018

Entrance Date(s): Entrance Test is held every weekend and can be taken after completion of Application Form. Last Entrance Test will be held on 11-March-2018

Selection Date: March 19, 2018

Last Date for Registration: April 9, 2018

Why Us?


Application Filing Support
Our experts help you prepare you applications (free of charge), highlighting the best in your profiles so that your chances of selection are brightened.
Screening Tests and Interviews
Working professionals often do not have any clue as to how to prepare for the screening tests and interviews but our experts will guide for it!
Free of Charge Services!
All our services to candidates are free of charges! Applicants only need to pay application fees (which goes directly to respective institutes or their technology service providers).

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