Executive Program in Sales and Marketing (EPSM)

Indian Institute of Management Calcutta (IIMC)

Application Deadline: May 3, 2019
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Course Details

Course Overview

The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

Course Duration

1 Year

Course Objectives

The program will help the participant to:

  • Understand & identify the challenges in today’s market place
  • Understand the Conceptual frameworks in sales and marketing
  • Understand Customer and Market Orientation for business success
  • Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
  • Be able to learn how to manage, motivate and lead sales and marketing teams
  • Understand the fundamentals of channel design and development

Certification Type

Executive Certification in Sales and Marketing from IIM Calcutta. IIM Calcutta shall carry out the examination and evaluation required for certification. IIM Calcutta will directly award a certificate of completion to participants who complete the programme successfully. Giving feedback on the programme is an integral part of the completion requirements of the programme.

Alumni Status

Yes

Course Benefits

  • Recognized Certification from the foremost B School in the country
  • Learning from the best faculty in India and Industry Experts
  • Case studies and simulations
  • Continue earningwhile you gain a high quality Certification and improve eligibility for better job profiles with a recognized certification
  • Library Access
  • LDP alumni membership of IIMC present globally – which has its own sets of advantages for identity, brand value, and marketability of the participants

Who should attend?

Junior & Middle level executives looking to making a career in Sales and Marketing in Pharma, FMCG, Banking & Financial Services, Industrial products etc.

Class Schedule

  • Thursdays 6:45 PM – 9:45 PM
  • Sundays 3:30 PM – 6:30 PM

How you are taught? (Teaching Methodology)

Classes with be held at the virtual learning centers which are presently in almost all leading cities of India.

Eligibility Requirements

  • Applicants should be working professionals/self-employed.
  • Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate – considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

Selection Method

Selection will be based on entrance test.

Curriculum

Level 1: General Management for Marketing

  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals

Level 2: Specialized Modules in Marketing

  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behaviour
  • Module 7: Sales & Distribution Management
  • Module 8: Product and Brand Management
  • Module 9: Services Marketing
  • Module 10: Marketing Strategy
  • Module 11: Integrated Marketing Communications
  • Module 12: B2B Marketing
  • Module 13: International Marketing

Admission and Selection Process

Eligibility Requirements

  • Applicants should be working professionals/self-employed.
  • Graduates/Post graduate degrees recognized by UGC/AICTE in any discipline with min. 50% marks [aggregate – considering results of all years (e.g. 3 or 4 together)] in either or both graduation/post graduation.
  • Minimum 2 years of work experience (full-time paid employment) post completion of Graduation as on Application Closure Date.

Selection Method

Selection will be based on entrance test.

Selection Process

Applications with Credentials & Corporate Nominations followed by an Entrance Test for which the cut off scores will be specified by IIMC.

Fees Details

Application Fees: INR 2000/- + GST
Course Fees: INR 2,20,000/- + GST
Campus Fees: INR 42,000/- + GST
Registration Fees: INR 5,550/- + GST
Installment Schedule:

Installment -1 INR 109,500 + GST (includes registration fees of INR 5,550) – at registration
Installment -2 INR 80,000 + GST on 15-August-2019
Installment -3 INR 60,000 + GST on 15-November-2019
Installment -4 INR 18,000 + GST on 25-February-2020


Note:

Program fees are payable online or through DD drawn in favour of “Hughes Global Education India Ltd.”.
Campus fees will be payable by the student directly to “Indian Institute of Management Calcutta”.
Campus fees will be communicated at the time of Induction.
Fee once paid is neither refundable nor transferable towards any other student/program/batch.
GST will be charged at prevailing rates (currently @18%).

Important Dates

Application Deadline: May 3, 2019



Course Start Date: May 7, 2019

Indian Institute of Management Calcutta (IIMC)

The Indian Institute of Management Calcutta (IIMC) was established as the first national institute for Post-Graduate studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, The Ford Foundation and Indian industry. During its initial years, several prominent faculty formed part of its nucleus, including Jagdish Sheth, J. K. Sengupta, among others. Over the years, IIMC has grown into a mature institution with global reputation, imparting high quality management education. It has been playing a pioneering role in professionalising Indian management through its Post Graduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities. Over the past four decades, IIM Calcutta has blossomed into one of Asia's finest Business Schools. Today, IIM Calcutta attracts the best talent in India - a melting pot of academia, industry and research. The best and brightest young men and women pursue its academic programs. The residential experience is a foundation of the IIMC culture, which includes teamwork and the building of lifelong relationships. Students and partners live on or near campus, making social events and shared activities a way of life.

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